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ABOUT EMBODY
We believe every woman deserves to feel strong and powerful in both body and mind. Strength training isn’t just about lifting weights—it’s about lifting yourself higher, stepping into your full potential and embracing the resilience within you. It’s about building a capable body, an unstoppable spirit and a mindset that refuses to settle.
At EMBODY, we hold ourselves to the same standards we encourage in you. We believe in continuous growth, ambition and commitment to becoming the strongest version of ourselves. Our activewear isn’t just about aesthetics, it’s built to perform, support, and empower. We blend innovation with function, ensuring that every piece moves with you, fuels your confidence, and helps you push forward whether you’re perfecting your squat, hitting a new PR, or showing up for yourself every single day.
We are more than a gym wear brand—we are a community of strong women who refuse to be underestimated. Here, we celebrate strength in all its forms—physical, mental, and emotional. Confidence isn’t just encouraged, it’s cultivated. Our carefully curated designs and premium fabrics offer the durability, comfort and support needed to take on any challenge.
When you embody strength, you don’t just transform your body - you transform your mindset, confidence and entire approach to life. That’s a power worth embracing every day.
Embody Her. Embody You.
When you wear EMBODY, you don’t just wear activewear—you wear strength, confidence and limitless potential.
ABOUT CHLOE
Chloe is a certified fitness coach, nutrition expert, and entrepreneur who founded EMBODY Activewear to empower women to feel strong, confident, and unstoppable. Her personal transformation through fitness became the driving force behind EMBODY, evolving from a journey to better health into one of self-discovery, resilience, and growth.
Growing up, Chloe struggled with self-doubt and lacked confidence. That changed when she discovered strength training. Fitness taught her that true strength—both physical and mental—comes from within, forming the foundation of everything she built, from her fitness app and programs to her global community and EMBODY Activewear.
Recognizing a gap in the activewear market, especially in Asia, Chloe created EMBODY to provide high-performance activewear that supports women in their toughest workouts while making them feel confident and strong. Every piece in the EMBODY collection reflects Chloe’s journey—overcoming insecurities, embracing strength, and inspiring others to do the same. Rooted in self-love, resilience, and inclusivity, the brand fosters a community of women who uplift each other and redefine strength.
Through EMBODY, Chloe’s vision is clear: to help women step into their power, build resilience, and become their strongest, most confident selves. We embrace these core values with a mission to inspire every woman, helping her feel confident and strong as she works towards becoming the best version of herself.
OUR Vision
Our vision is to be the leading brand that celebrates strength, confidence, resilience, and growth. We want to inspire women around the world to embrace who they are, show up for themselves every day, and take on life-changing journeys. Our goal is to create stories of empowerment and progress for every woman.
Our Core Values
Take care of yourself and embrace your journey. It’s where your strength begins.
Strength: Empower yourself to be the best version of who you are—physically, mentally, and emotionally.
Resilience: Life’s challenges will come, but we rise stronger every time.
Movement: Action leads to change. EMBODY believes in the power of movement to help you grow.
Adaptability: EMBODY designs that change with you, supporting you through every stage of your journey.
Inclusivity: EMBODY celebrates all women—no matter their size, shape, or background. Everyone belongs.
Community: We’re stronger together. EMBODY creates a space where women support and lift each other.
OUR LOGO
Our logo represents strength, power, and progression. The sharp edges symbolize the unwavering strength and resilience we embody, while the fluidity of the letters E, B, and M represents the adaptability and movement we encourage in every woman. The top lines being longer than the bottom signify continuous improvement and progression. Finally, the outline signifies the strong support that connects and unites our community, reminding us that we are all stronger together.
And as a little reminder, the word “EM” is also a reflection of ME, a reminder to prioritize self-care, a journey of self-love, personal transformation.